Team

PAR level is built by a team focused on strengthening inventory control in hospitality operations.

We combine operational experience with AI-driven visibility to bring structure and clarity to inventory, purchasing, and back-office processes — the areas that directly affect cost and margin.

If you’re reviewing your current approach, we’re ready to talk.

Leadership Team

Keith W. Wong, CFBE

Chief Executive Officer

Keith W. Wong, CFBE

Chief Executive Officer

Keith is a hospitality executive and entrepreneur with 35 plus years across hotel development, operations, and real estate, trusted by brands such as Montage International, Fairmont, Rosewood, and Pendry to lead major projects. He brings a strong track record in revenue growth, cost discipline, and team building, with a deep interest in practical technology.

Betty Szeto

Chief Operating Officer

Betty Szeto

Chief Operating Officer

Betty brings more than 20 years of leadership experience across private equity and professional services, including senior leadership at Hellman & Friedman. She focuses on execution, organizational alignment, and building operating systems that scale. At PAR level, she drives coordination across product, operations, and go-to-market efforts.

Kenneth Lo

Chief Technology Officer

Kenneth Lo

Chief Technology Officer

Kenneth leads technical strategy across AI, data, and systems design, drawing from a background in Big Four consulting, startup advising, and early stage investing. He helps teams tighten execution by building real world solutions for broken workflows, and he is also a 2X Masters World Champion in track cycling.

What We Focus On

PAR level is designed to reduce friction in the processes that directly impact profitability.

AI-Driven Inventory Visibility

Real-time insight into what you have and where it sits, powered by Vision AI

Purchasing Discipline

Structured source-to-pay workflows that reduce leakage and manual work

Back-Office Control

Imprest AP, approvals, and cleaner reconciliation

System Integration

Designed to work alongside existing accounting and operational tools

Reporting and Insight

Clear data that supports faster, more informed decisions

Talk to the Team

If you are evaluating PAR level or want to see what it could look like in your operation, send an inquiry. We will route you to the right person and follow up with next steps.